عنوان: International Business 3rd Edition
قیمت: ۶۹۰۰ تومان (۱۰ درصد تخفیف اعضاء ویژه)
The third edition of International Business offers an action-focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage of the field, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas.
More comprehensive than competing books, International Business includes:
- Strengthened, expanded global cases, examples, and ‘industry’ and ‘country’ mini-cases that give students practical insight into the ways companies actually behave within a competitive, global environment
- Updated coverage of key trends that impact how international business functions, including the drivers of globalization, e-commerce and the impact of the Internet, and international entrepreneurship
- New material on technology issues, the impact of the financial crisis, and problems in the EU
- Exp strategiesanded discussion of the skills and strategies students need to succeed in today’s international business environment, including dynamic capabilities